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Online advertising in media: kinds, features, perspectives

Law & Psychology

Authors

First and Last Name Academic degree E-mail Affiliation
Mariana Kitsa Ph.D. imkitsa [at] gmail.com Associate professor, Department of Journalism and Mass Communication, Institute of Law and Psychology, National University Lviv Polytechnic
Lviv, Ukraine

I and my co-authors (if any) authorize the use of the Paper in accordance with the Creative Commons CC BY license

First published on this website: 31.07.2019 - 16:20
Abstract

In the article it is investigated such kind of advertising as online advertising. Such advertising has it`s own features and kinds. It is examined that native advertising is the most perpective one. So it is useful to provide this kind of advertising in Ukrainian online media. 

Keywords
advertisingmanipulationsonline mediausersaudience
References

References

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[2]     Osadtsa, I. (2016). New trends in the advertising market in Ukraine and the world: approaches to the topic [Online resource]. Available on: http://webcache.googleusercontent.com/search?q=cache:dzgZepwLqUkJ:irbis-nbuv.gov.ua /cgi-bin/irbis_nbuv

[3]   Potiatynyk, B.(2017). A blow to a megamachine in anticipation of the new Don Quixote [Online resource]. Available on: http://media-journal.franko.lviv.ua /N1/Mediaphilos/potyatynyk.htm K. S. Serazhym. Tekstoznavstvo [Textual Studies]. Kyiv, Ukraine: VPZ KU, 2008, pp.156-157

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