advertising

In the article there are analised different kinds of advertising in Ukrainian mediasphere. It is investigated the quality of the publicity texts after the criteria of legality, literacy, originality and journalistic ethics. Advertising which violates Ukraianian law about advertising s found out and it is grounded negative influence such kinds of ad on the readers audience and on the society on the whole.

In the article there are analised different kinds of advertising in regional Ukrainian press. It is investigated the quality of the publicity texts after the criteria of legality, literacy, originality and journalistic ethics. Advertising of poor quality is found out and it is grounded negative influence such kinds of ad on the readers audience and on the society on the whole.