Law and Psychology Department, Lviv Polytechnic National University, Ukraine, Lviv, Kn.Romana street 12

Abstract

In the article there are analised different kinds of advertising in Ukrainian mediasphere. It is investigated the quality of the publicity texts after the criteria of legality, literacy, originality and journalistic ethics. Advertising which violates Ukraianian law about advertising s found out and it is grounded negative influence such kinds of ad on the readers audience and on the society on the whole.

Keywords

advertising

law

violation

media

References

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[6] Law of the Ukraine “About Advertising”. Retrieved from:http://zakon3.rada.gov.ua/laws/show/270/96-%D0%B2%D1%80