Violations of the law about advertising in Ukrainian media

Mariana Kitsa1 imkitsa [at] gmail.com
  1. Law and Psychology Department, Lviv Polytechnic National University, Ukraine, Lviv, Kn.Romana street 12
Abstract 

In the article there are analised different kinds of advertising in Ukrainian mediasphere. It is investigated the quality of the publicity texts after the criteria of legality, literacy, originality and journalistic ethics. Advertising which violates Ukraianian law about advertising s found out and it is grounded negative influence such kinds of ad on the readers audience and on the society on the whole.

Keywords 
advertising
law
violation
media
References 

[1] Statistical abstracts of the US, Washington, p.7, May, 2014.

[2] Wells, Geffrey H. (1925). “TheWorks of H. G. Wells”. London: Routledge. p. xvi. ISBN 0-86012-096-1. OCLC 458934085

[3] Ogilvy, David. “Ogilvy on advertising”. USA, 2008, 224p.

[4] Burnett, Leo. "Leo Burnett: Advertising". Art Directors Club. 1993. RetrievedMarch 8, 2012.

[5] Gettings, Dominik. “Unwritten rules of copywriting”. U.K., 2010, 308p.

[6] Law of the Ukraine “About Advertising”. Retrieved from:http://zakon3.rada.gov.ua/laws/show/270/96-%D0%B2%D1%80