stylistics

The article deals with the problem of lexical borrowings from English into Ukrainian in mass media discourse. Some theories on this matter and their prominent representatives are mentioned. Stylistic features of loan words usage are discussed. Examples of borrowings which imply cultural background are given.

The paper attempts to describe stylistic peculiarities of modern media text. The articles for research were chosen from the German newspaper; they cover the events in the east of Ukraine which are known in the western mass media as Ukraine Crisis. As a result, this study raises a question: how the application of stylistic devices is connected with the function of media texts.