Marketing instruments of Ivano-Frankivsk oblast promotion in terms of cross-border cooperation
The instruments of Ivano-Frankivska oblast promotion on the examples of festivals are outlined. The Strategy of Ivano-Frankivska Oblast Development till 2020 is analyzed in terms of region’s promotion. Practicability of choosing festivals among other marketing instruments, especially for youth target group is explained. The festivals MitOst-festival, Carpathian SPACE, Porto Franko 2017 and international photo festival are analyzed.