media

This study focuses on the effect of soap operas on the construction and continuation of gender stereotypical images of woman. To this aim, a general framework of gender stereotypes and their relation with mass media is drawn and in the following part, two famous series on Turkish TV channels is analyzed in terms of gender stereotypical roles of the female characters in these series.

In the article there are analised different kinds of advertising in Ukrainian mediasphere. It is investigated the quality of the publicity texts after the criteria of legality, literacy, originality and journalistic ethics. Advertising which violates Ukraianian law about advertising s found out and it is grounded negative influence such kinds of ad on the readers audience and on the society on the whole.

The problem of gender inequality have been existed during centuries and nowadays it is not less important. It becomes one of the values that are of top priority for many developed countries. The main role in decreasing the level of gender inequality plays awareness of society, that can not be achieved without the help of mass media. The paper describes the situation concerning the gender inequality problem in the printed media of Ukraine and its neighborhoods – Poland and Hungary.