marketing

Freedom of thought and style, which came to replace the prescriptive monoideological press, predominant communicative function of journalism, market conditions, freedom of thoughts expression, appearance of authorial journalism – these new tendencies of modern Ukrainian journalism cause the interest to the author of the Media whose point of view has the authority and interest on its own, and it resulted in appearance of new genre form – editorial column.

The aim of the article is to show the need of the integration of marketing and logistics, their particular tasks, and issues connected with them. The paper focuses on showing logistics and marketing not as separate elements, but rather as an integrated management concept, that when utilized allows the enterprise to achieve success.