logistics management

The aim of the article is to show the need of the integration of marketing and logistics, their particular tasks, and issues connected with them. The paper focuses on showing logistics and marketing not as separate elements, but rather as an integrated management concept, that when utilized allows the enterprise to achieve success.

Theoretical bases of the effectiveness of logistics systems operation is analyzed. Conditions of quality improvement for сargo owners service are determined. Problem situations that arise in the process of clients' service are characterized together with the reasons of their occurrence. Directions of optimization of the processes of transport nodes operation from the view of logistics management are suggested together with the effectiveness criterion, which enables consideration of the inner-system characteristics.